The designer you work with.
Tirva Design is an independent design studio in Hyderabad, India. Nobody sits between you and the work.
Vamsi Karuturi
Founder
Bring Vamsi the product, site, or brand that isn't working.
He prototypes in code, so you can click through an idea before it reaches your engineers.
Selling online is familiar ground. At Discount Tire, he built the Traction design system in-house, then shipped checkout UX and AI-powered Guided Selling as a consultant via Pilvi Systems. In 2022 he also took a contract role at Amazon.
At EdPlus at Arizona State University, he designed learning platforms for ASU Online, Starbucks, and the U.S. Navy and Air Force, to ADA and WCAG requirements.
Earlier, in India, he was at Tata Technologies and Divami. He studied computer science at Manipal Institute of Technology, then took a master's in user experience at Arizona State University.
House rules
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Start from the outcome.
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Brief once.
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Build for everyone.
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Cut until it's clear.
Where the name comes from
Tirva is a coined name, from tīra, shore or edge. It sits close to tīrtha, a ford, from the Sanskrit root tṛ, to cross over. A ford is where deep water becomes shallow enough to cross. The studio's work is finding that place.